--- title: RightMetric Blog (2) description: Stop relying on internal dashboards. Learn how marketing leaders use external signals to track competitors and audience behavior in real time. (2) --- [Skip to content](https://blog.rightmetric.co/page/2#main-content) Free Report: The Playbook Behind Chime’s 20M+ User Growth [Get Report](https://rightmetric.co/new-investor-class) [OUTSIGHTS LIBRARY](https://rightmetric.co/outsight-library) [RESOURCES](https://rightmetric.co/resources) Customer Stories [Lululemon](https://blog.rightmetric.co/customer-stories/lululemon) [Red Bull](https://blog.rightmetric.co/customer-stories/red-bull) [ATB Financial](https://blog.rightmetric.co/customer-stories/atb-financial) [Thrive Digital](https://blog.rightmetric.co/customer-stories/thrive-digital) [CAPABILITIES](https://blog.rightmetric.co/research-menu) [SOLUTIONS](https://blog.rightmetric.co/solutions) No items found. 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Straight to your inbox ![How Lemonade Is Rewriting the Rules of Insurance Marketing](https://blog.rightmetric.co/hubfs/6927f6a0bffc34cb8a54417c_14702789c82f5d38dc88749eb60dac5c088d96af.webp) CASE STUDY ### How Lemonade Is Rewriting the Rules of Insurance Marketing Behind the pink soda and the jokes is one of the sharpest growth playbooks in insurance. [Learn More →](https://blog.rightmetric.co/how-lemonade-is-rewriting-the-rules-of-insurance-marketing-rightmetric) ![Marketing That Works Starts With an Uncomfortable Conversation](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Image.png) OUTSIGHT ### Marketing That Works Starts With an Uncomfortable Conversation When one partner builds every layer of your plan, nobody asks whether the plan is wrong. [Learn More →](https://blog.rightmetric.co/marketing-that-works-starts-with-an-uncomfortable-conversation) ![You Know Who Your Customer Is, But Have No Idea What They Actually Do](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images%20(2).png) AUDIENCE ### You Know Who Your Customer Is, But Have No Idea What They Actually Do Your research describes the customer who answers surveys, not the one scrolling Reddit at 11pm. [Learn More →](https://blog.rightmetric.co/you-know-who-your-customer-is-but-have-no-idea-what-they-actually-do) ![You Know Who Your Competitors Are But You Have No Idea What They're Actually Doing](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images%20(8).png) COMPETITOR ### You Know Who Your Competitors Are But You Have No Idea What They're Actually Doing The biggest threat to your market share isn't on your radar. Here are the 3 layers. 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