--- title: RightMetric Blog description: Stop relying on internal dashboards. Learn how marketing leaders use external signals to track competitors and audience behavior in real time. --- [Skip to content](https://blog.rightmetric.co#main-content) Free Report: The Playbook Behind Chime’s 20M+ User Growth [Get Report](https://rightmetric.co/new-investor-class) [OUTSIGHTS LIBRARY](https://rightmetric.co/outsight-library) [RESOURCES](https://rightmetric.co/resources) Customer Stories [Lululemon](https://blog.rightmetric.co/customer-stories/lululemon) [Red Bull](https://blog.rightmetric.co/customer-stories/red-bull) [ATB Financial](https://blog.rightmetric.co/customer-stories/atb-financial) [Thrive Digital](https://blog.rightmetric.co/customer-stories/thrive-digital) [CAPABILITIES](https://blog.rightmetric.co/research-menu) [SOLUTIONS](https://blog.rightmetric.co/solutions) No items found. TEAMS [Content & Social Strategists ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64ba497e65878f48a09cf516_arrow-narrow-right%201.svg) ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64bdfd9ea9b6312524a72083_arrow-nav-hover-in.svg)](https://blog.rightmetric.co/teams/content-and-social) [Brand Strategists ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64ba497e65878f48a09cf516_arrow-narrow-right%201.svg) ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64bdfd9ea9b6312524a72083_arrow-nav-hover-in.svg)](https://blog.rightmetric.co/teams/brand-and-integrated) [Partnerships, PR, & Comms ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64ba497e65878f48a09cf516_arrow-narrow-right%201.svg) ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64bdfd9ea9b6312524a72083_arrow-nav-hover-in.svg)](https://blog.rightmetric.co/teams/partnerships-pr-and-comms) [Media Buyers ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64ba497e65878f48a09cf516_arrow-narrow-right%201.svg) ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64bdfd9ea9b6312524a72083_arrow-nav-hover-in.svg)](https://blog.rightmetric.co/teams/media-buyers) [Outsights Folks ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64ba497e65878f48a09cf516_arrow-narrow-right%201.svg) ![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/64bdfd9ea9b6312524a72083_arrow-nav-hover-in.svg)](https://blog.rightmetric.co/teams/insights) [RAAS](https://blog.rightmetric.co/raas) PRICING OUTSIGHT LIBRARY [RESOURCES](https://blog.rightmetric.co/solutions) [![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/5e44245119d71300fb2e58e6_logo.svg)](https://rightmetric.co/) [OUTSIGHT LIBRARY](https://rightmetric.co/outsight-library) [RESOURCES](https://rightmetric.co/resources) [Book a chat](https://rightmetric.co/book-a-call) [![](https://cdn.prod.website-files.com/5e4416ed143199720526b78f/63c8fa9164b86cc40b3bd87b_arrow-right-dark.svg)](https://blog.rightmetric.co/book-a-call) # The Outsight Blog For marketing leaders who want to know what's actually happening in their market before it's obvious. Straight to your inbox ![You're Only Seeing the Smallest Slice of Your Own Market](https://blog.rightmetric.co/hubfs/dark-market-featured-1.png) OUTSIGHT ### You're Only Seeing the Smallest Slice of Your Own Market Your CRM, focus groups and listening tools all miss most of your market. See what they can't. [Learn More →](https://blog.rightmetric.co/dark-market-blind-spots) ![The Cheapest Insurance Your Marketing Budget Can Buy](https://blog.rightmetric.co/hubfs/insurance-featured-1.png) OUTSIGHT ### The Cheapest Insurance Your Marketing Budget Can Buy Marketers price risk everywhere except the marketing plan. Treat research as insurance. [Learn More →](https://blog.rightmetric.co/cheapest-insurance-marketing-budget) ![All That Data, and You Still Can't See Past Your Own Front Door](https://blog.rightmetric.co/hubfs/fsi-featured.png) AUDIENCE ### All That Data, and You Still Can't See Past Your Own Front Door Banks hold more first-party data than almost anyone, but can't see past their own app. [Learn More →](https://blog.rightmetric.co/audience-research-financial-services-internal-data) ![Every Platform Wants Your Budget, But Few Deserve It](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images%20(4)-1.png) AUDIENCE ### Every Platform Wants Your Budget, But Few Deserve It Being everywhere feels like coverage but most of it is just a habit with a budget line attached. [Learn More →](https://blog.rightmetric.co/every-platform-wants-your-budget-but-few-deserve-it) ![You Asked AI for a Strategy, So Did Everyone Else.](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images%20(3).png) OUTSIGHT ### You Asked AI for a Strategy, So Did Everyone Else. A strategy answer anyone can get in ten seconds was never going to set you apart. [Learn More →](https://blog.rightmetric.co/you-asked-ai-for-a-strategy-so-did-everyone-else) ![The Team That Knows the Business Best Has No Time to Look Outside It](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images%20(2)-1.png) OUTSIGHT ### The Team That Knows the Business Best Has No Time to Look Outside It The people who know your business best are standing too close to see it from the outside. [Learn More →](https://blog.rightmetric.co/the-team-that-knows-the-business-best-has-no-time-to-look-outside-it) ![You Have Every Tool in the World, But You Still Can’t See What Matters](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images%20(1).png) OUTSIGHT ### You Have Every Tool in the World, But You Still Can’t See What Matters More dashboards than ever, and the biggest calls still get made on taste. [Learn More →](https://blog.rightmetric.co/you-have-every-tool-in-the-world-but-you-still-cant-see-what-matters) ![Your Segmentation Tells You Who, But Not Where to Find Them](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images-2.png) AUDIENCE ### Your Segmentation Tells You Who, But Not Where to Find Them Your segmentation knows exactly who she is. It has no idea where she spends her attention. [Learn More →](https://blog.rightmetric.co/a-segmentation-tells-you-who-but-not-where-to-find-them) ![The Neobank Migration](https://blog.rightmetric.co/hubfs/Blog%20Featured%20Images-1.png) COMPETITOR ### The Neobank Migration Your dashboards say nothing's wrong because they only count the people who already chose you. [Learn More →](https://blog.rightmetric.co/the-neobank-migration) ![How to Win the New Investor Class](https://blog.rightmetric.co/hubfs/how-to-win-the-new-investor-class.webp) AUDIENCE ### How to Win the New Investor Class Under-35s want a coach in their feed, not a banker in a lobby. 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